Personalization Strategies for Cold Email Outreach That Get Replies
Why Superficial Personalization Gets Ignored (and How to Spot It) Switching out names or company fields in a cold email isn’t real personalization. Most people can tell when they’re getting an automated message, and those emails usually get ignored. If your outreach only uses generic details, you’re likely seeing healthy open rates but reply rates stuck below 2%. Quick way to check: Try sending two small batches: * One with just basic info (name, company) * One with a single sentence sho
